Program economics
A practical model for commissions or rewards, margins, attribution windows, and eligibility.
MAKE A GOOD RECOMMENDATION EASIER TO REPEATGive the right partners
Give the right partners
a reason to grow with you.
Create a partner program with clear economics, useful materials, and a trackable path to a customer. We help you shape the program, identify suitable partners, and build a practical operating rhythm.
Free 15-minute fit call · Clear scope before you commit
One clear customer goalDefined deliverablesPractical implementationA plan to measure progress
WHERE THE OPPORTUNITY STARTSMake the work
Make the work
solve the right problem.
A referral program needs more than a commission link. Partners need to understand who the offer helps, why it is worth recommending, and how the relationship works.
This is a good place to start if…
- Customers or partners already recommend your business informally.
- You want a structured affiliate or referral program.
- An existing program needs clearer onboarding, materials, or measurement.
CONCRETE WORK. CLEAR DELIVERABLES.What we can
What we can
put in your hands.
We choose the pieces that fit your goal, then confirm exactly what is included in your proposal.
Partner profile and recruitment plan
Criteria for suitable partners and an approach to finding and contacting them.
Onboarding and program guidance
Clear instructions, expectations, communication, and escalation paths for participating partners.
Partner creative and sales materials
Agreed messages, links, graphics, and product or service information that support accurate recommendations.
Tracking and payout workflow
A scoped platform setup and process for attribution, review, reporting, and payments.
Activation and improvement plan
A routine for helping partners start, resolving issues, and reviewing program quality.
SEE HOW THE WORK COMES TOGETHERFrom the first question
From the first question
to something you can use.
A clear process, with a useful output at each step.
- 01
Set the economics
Check customer value, margins, rewards, and what a good referral looks like.
PROGRAM MODEL - 02
Build the partner kit
Create the instructions, messages, assets, and links partners need.
PARTNER TOOLKIT - 03
Recruit and activate
Identify suitable partners and guide them through the agreed onboarding.
PARTNER PIPELINE - 04
Track and improve
Review attribution, quality, payouts, and the support that helps partners succeed.
PROGRAM SCORECARD
KEEP THE CUSTOMER ACTION IN VIEWKnow what
Know what
progress looks like.
We establish the starting point, agree on the useful measures, and explain what the evidence can tell us.
Active partners
Partners who have completed onboarding and are making relevant recommendations.
Customer quality
Qualified referrals, conversions, retention, and fit with the intended audience.
Program economics
Rewards, fees, and operating effort compared with the value the program creates.
Targets are agreed from your baseline. Results depend on the offer, audience, resources, and execution; no specific commercial result is guaranteed.
THE RIGHT SIZE OF ENGAGEMENTStart with the work
Start with the work
that makes sense.
Program strategy, launch setup, or ongoing partner support. Recruitment volume, platform costs, commission funding, payout responsibilities, and program terms are agreed upfront.
Discuss your scopeA FEW USEFUL ANSWERSBefore you
Before you
get in touch.
Do you bring an existing affiliate network?
The work begins by identifying suitable partners for your audience and offer. We do not assume an existing network or promise a set number of partner sales.
Can this be a simple customer referral program?
Yes. A focused referral process may fit better than a full affiliate program. We choose the structure based on the customer journey and economics.
Who pays commissions and approves program terms?
Your business owns those decisions. The proposal defines the tracking and payout responsibilities, and any legal review of program terms is arranged separately.
What happens on the first call?
Bring your website, the offer you are working on, and the main thing you want to change. We will discuss the goal, fit, and a sensible next step. A project begins after its scope and price are agreed.
LET’S FIND YOUR NEXT USEFUL MOVE
Let’s make the next step a useful one.
Bring your website, your offer, and the one thing you want to change. We’ll talk through the right starting point.
Book a free 15-minute call A conversation about fit.
Scope and price agreed before work begins.
Scope and price agreed before work begins.