AI for Marketing.
Put AI to work.
From ideas to results. Build a clearer plan, better creative and a team of agents that helps you finish the work.
Real prompts. Real projects. Real results. Fourteen hands-on lessons for marketers, founders and small teams—with practical steps, review checkpoints and tools you can use today.
Your first week, mapped out.
1. Understand
Choose a workflow, identify your audience and test the riskiest assumption.
2. Create
Write a focused plan, produce one campaign asset and give your agents clear handoffs.
3. Learn
Test with real people, check your measurement and decide what to improve next.
Capstone: produce an evidence-backed audience brief, a 30-day plan, one landing-page concept, three social assets and a measurable experiment. Review the package with a colleague or coach before launch.
Your AI marketing curriculum
Start here
Research & strategy
Identify personas from customer evidence
Two evidence-based audience hypotheses and an interview plan.
Open lesson →Validate an idea before building the campaign
A problem hypothesis, a small validation test and a decision rule.
Open lesson →
Build a focused 30-day marketing plan
A one-page plan with a clear audience, offer, channel, owner and metric.
Open lesson →Agents & operations
Tools in practice
Creative & social
Create campaign concepts with Claude Design and Figma
A responsive landing-page concept with an implementation handoff.
Open lesson →Build a Higgsfield video-ad creative test
Three storyboarded video concepts with a consistent offer and measurement plan.
Open lesson →Plan a month of social content with AI
A realistic content calendar tied to audience questions and business goals.
Open lesson →Search & discovery
Testing & measurement
A practical AI marketing toolkit
Start with the tools you already have. You do not need every subscription. Features, access, credits and connectors vary by plan.
| Need | Tools to explore | What you should finish |
|---|---|---|
| Research and strategy | Claude, ChatGPT / GPT-6 Astra | A sourced audience brief and a decision |
| Marketing operations | Claude Cowork, an approved connected workspace | A reconciled report or reviewed task output |
| Design and prototypes | Claude Design, Figma Design / Make | An accessible concept and clear handoff |
| Video creative | Higgsfield | Accurate, reviewed creative variants |
| Search and measurement | Search Console, analytics, your experiment platform | Evidence for the next change |
| Lifecycle and social | Your existing CRM, email platform and scheduler | Approved messages, appropriate targeting and a review plan |
About “Claude Work” and “Astra 6.5”
We cover Claude for work and Claude Cowork, plus the officially documented GPT-6 Astra. We could not verify the exact product label “Astra 6.5” in the official sources reviewed. Use the current product and model names displayed in your account; these lessons focus on transferable workflows.
Keep your work moving
AI workflow planner →
Turn your brief into a workflow.
Campaign experiment builder →
Write the test before you launch it.
Weekly marketing review →
Turn results into decisions.
Marketing Practice Lab →
Go deeper with 56 daily lessons.
Lead journey monitor →
Inspect the path from enquiry to outcome.
Get help with your workflow →
Explore existing hands-on support.
Before you begin
Do I need coding skills?
No. Start with research, planning and creative lessons. The agent-team lesson explains how to hand implementation to a developer or coding agent with clear acceptance criteria.
Can AI validate my idea or replace customer research?
AI can help organize evidence and prepare tests. Real customer conversations and observed behavior are needed to evaluate demand. Generated personas and simulated feedback do not count as customer evidence.
Will these lessons improve rankings or conversion rates?
They help you plan and evaluate improvements. Rankings, AI citations and conversion lifts are not guaranteed. Use your own baseline and reliable measurement to learn what works.
Is this a certification or a scheduled class?
This is a free self-paced learning hub. It does not award a certification. For hands-on help, explore our existing AI workflow services or workshop information.
Official product references
Product references checked October 24, 2026. Exercises are MarketingCoach learning activities, not vendor certifications or promises of performance.