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LESSON 10 / CREATIVE & SOCIAL / 45-MINUTE EXERCISE

Plan a month of social content with AI

A realistic content calendar tied to audience questions and business goals.

MarketingCoach learning guide · October 24, 2026 · Useful AI Beats Hype

Workflow overview for creative & social. The complete steps are explained below.
Use the workflow as a guide; keep the evidence and decisions visible.

Bring these inputs

Customer questions, existing content, channel analytics, brand voice and production capacity.

Tools for this exercise

Claude or ChatGPT for planning, Figma for assets, Higgsfield for suitable video concepts, and your existing scheduler.

Work through it, step by step

  1. Choose a primary audience and one main channel. Identify three content themes from real questions, not generic content pillars.

  2. Turn one strong source into a useful sequence: explanation, example, demonstration and objection response. Adapt the format to each channel.

  3. Create a calendar with date, theme, hook, source, asset, CTA, owner and success measure. Leave space for current customer questions.

  4. Review facts and tone before scheduling. Compare results by content purpose; use replies and qualified actions alongside reach.

A prompt you can reuse

Replace the brackets with your real context. Remove personal or confidential data unless you have permission and an appropriate workspace.

Create a four-week [channel] plan for [audience] using these customer questions and sources: [inputs]. We can produce [capacity]. Include date, purpose, hook, format, source, CTA, owner and metric. Reuse ideas thoughtfully without repeating the same post. Flag unsupported claims.

Example in practice

One customer interview informs an educational carousel, a short demonstration and a useful answer to a recurring objection.

Human review checkpoint

AI does not know your current audience performance without data. No fabricated trends, engagement or testimonials.

Your finished deliverable

A realistic content calendar tied to audience questions and business goals. Save the source material, your draft, the corrections you made and the next decision. Ask a colleague to explain what the work recommends; if they cannot, simplify it before moving on.

  • Evidence and assumptions are clearly separated.
  • The output matches the brief and has an accountable owner.
  • Facts, links, accessibility and relevant permissions have been checked.
  • The next step has a metric or observable acceptance criterion.

Product references and further learning

Build your workflow · Plan an experiment · Review results