THE MARKETINGCOACH BLOG / FIELD NOTES

Good ideas deserve a next step.

Practical perspectives on strategy, the customer journey, and working with AI. Every field note ends with something you can put to work.

THE WEALTH EXPERIMENT / FREE FOUNDING COHORT

Two Mondays to a Side Hustle

Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.

December 7 & December 14, 2026
Mondays, 7–9 p.m. Eastern · Free for both Mondays
Zoom or in person in West Palm Beach · 10-minute break each evening

Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Dec 3, 7–8 p.m.
Office hours: Tue, Dec 8, 7–8 p.m.; Thu, Dec 10, noon–1 p.m.; Sun, Dec 13, 4–5 p.m.

Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.

See dates & request a free place ↗

One free request covers both Mondays. There are 20 total live places. Ashley reviews availability and confirms each place separately by email; a request does not reserve a seat. No card or paid session is required.

Hosted by The Wealth Experiment. Bring one idea, even if it is still rough.

Good ideas deserve a next step.

Two Mondays to a Side Hustle

Turn one affiliate guide into a campaign you can keep accurate

AI discovery: measure customers, not just the visitors who remain

Agent harnesses and inference: a campaign workflow you can review

Plan an AI-assisted creator campaign you can actually evaluate

30 marketing terms explained: a practical guide from clicks to customer value

Create a marketing skill that turns an offer into a useful campaign brief

Your marketing judgment has value in remote AI work: a Mercor guide

Grok Bot for marketing: available templates and a practical agent comparison

AI skills for marketing: create a campaign brief you can reuse

Steal my stack: connect your offer to a customer

Turn one useful video into a week of marketing

How to turn a voice memo into a useful content workflow

Meta Muse for marketers: build a research brief you can actually use

How to measure AI discoverability without chasing a made-up ranking score

Turn Claude Code’s new sessions into one better marketing experiment

Build your first Shopify marketing experiment around a buyer question

Build a marketing experiment tracker that improves the next decision

Your first useful AI marketing workflow: an approval-ready lead follow-up

Abandoned cart emails that answer the customer’s next question

Build a reusable AI campaign brief your team can actually review

Turn one customer question into a week of useful marketing content

How to Learn PPC and Keyword Research: An Eight-Week Practice Plan

How to read analytics reports: a visual walkthrough for beginners

How to start a community when you have no members

From zero to one million: a growth roadmap with realistic milestones

Forward Deployed Design for Marketing Teams: From Brand Rules to Better Experiments

How to get backlinks: earn links that real people would use

From zero users to your first useful product experience

Social media from zero: your first follower to 50, 100, 1,000—and beyond

How to evaluate a competitor’s traffic without access to their analytics

How to get a guest post: find a fit, pitch an editor, and write something useful

Modern SEO: what to do first, what still matters, and what to stop chasing

Campaign Studio explained: every field, every number, and your first campaign

Marketing KPIs explained: traffic, PPC, conversion, and customer growth

How to get website visitor number one

How to run a useful marketing experiment when your audience is small

Keyword research: long-tail terms, visitor intent, and traffic that fits

What is AEO? A practical beginner’s guide to answer engine optimisation

The future of traffic, websites, and marketing with AI: what to prepare for

How to judge reviews in the AI era—and collect better feedback yourself

Ten AI assistants for a marketing workflow you can actually manage

Marketing coach, consultant, or agency: which help do you actually need?

Create an AI-assisted marketing side hustle around one customer problem

Low traffic? Choose your next marketing move before rebuilding your website.

Getting leads but no clients? Diagnose the handoff before buying more traffic.

Choose affiliate programs around buyer intent—and use AI to improve the work

Build a lead magnet that attracts future buyers, not just downloads.

Your inquiries went quiet. Build a useful follow-up routine.

Social Proof That Persuades: How to Collect and Use Testimonials Honestly

Your service page gets visits. Why is nobody booking?

A 30-day marketing plan for the founder who is doing everything

Positioning for Small Businesses: Say Who You’re For Before You Say What You Do

Marketing Metrics That Matter: Measure Progress Without Drowning in Dashboards

Ecommerce Website Skills: Build, Test, and Maintain Your Store

Email Newsletter Strategy: What to Send When You Have Nothing to Sell

How to Generate Traffic from Zero: Connect Your Website, Social Content, and Email

7 Ecommerce Skills That Help You Run a Better Store

Content Repurposing: Turn One Useful Idea Into a Week of Marketing

Top-of-Funnel Marketing: How to Attract the Right People and Turn Attention into Interest

Ecommerce SEO: Help Shoppers Find the Right Products

What Is Audience Segmentation? Lists, Segments, and Personalization Explained

Inventory Management: Keep Your Marketing Promises

PPC Marketing: Choose Channels, Plan Keywords, and Avoid Paying for the Wrong Intent

Ecommerce Advertising: Plan Your First Useful Paid Test

Loop Marketing for Small Teams: Build a Weekly Learn-and-Improve Routine

Ecommerce Analytics: Turn Store Data Into Better Decisions

Cyber Monday Marketing Plan 2026: Protect Margin and Build a Campaign You Can Deliver

What Is PIM? A Practical Guide to Better Product Information

Ecommerce CRO: Find and Fix Friction in the Buying Journey

From AI Prompts to a Working Campaign: A Practical Marketing Sprint

A welcome email isn’t an onboarding strategy.

Before you buy more traffic, follow one customer.

Write an AI campaign brief your reviewer can actually use

Let’s make yournext move count.

Let’s make your
next move count.