Good ideas deserve a next step.
Practical perspectives on strategy, the customer journey, and working with AI. Every field note ends with something you can put to work.
FIELD NOTE / 01Follow the
customer.
Before you buy more traffic, follow one customer.
Read the field noteFIELD NOTE / 02Better input.
Better output.
Your AI needs a better brief. Start here.
Read the field noteFIELD NOTE / 03Welcome is
just the start.
A welcome email isn’t an onboarding strategy.
Read the field noteLet’s make your
next move count.
Tell me what you’re working on. We’ll find a sensible place to start.
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