01
STRATEGYThe one-page marketing plan
One audience. One offer. One channel. A plan you can actually use.
Download freeGOOD MARKETING STARTS WITH A CLEARER PLAN.Get the free 30-Minute Marketing Reset
YOUR AMBITION. A LITTLE EXPERT DIRECTION.Less guesswork.
Real experience. In your corner.With Ashley Kays Rabbitt · Founder of Waymaker
Less guesswork.
More growth.
You’re building something worth believing in.
Let’s get the right people to believe in it, too.
Practical marketing strategy, hands-on help, and honest advice for founders and small teams ready for their next chapter.
Real experience. In your corner.With Ashley Kays Rabbitt · Founder of Waymaker
BIG IDEAS. REAL CONVERSATIONS.A NOTE FROM YOUR MARKETING COACH
“You don’t have to do
all the things.
Just the right next thing.”
Strategy with substance✳AI with intention✳Marketing with momentum✳A human in your corner
CURRENT MARKETING EXPERIMENT
Can one useful reset lead to a clearer paid next step?
We’re testing the path from a free 30-Minute Marketing Reset to a focused $350 Marketing Clarity Session. Downloads, booking clicks, conversations, and paid sessions are measured separately.
01 / START FREE
Find the biggest gap.
Use the Marketing Reset to decide what deserves attention first.
Get the free reset 02 / GET A SECOND SET OF EYESBring the real situation.
Work through the problem, evidence, and next decision in one focused session.
See the $350 session 03 / MEASURE ITKeep the lesson.
Review what changed before adding another campaign, channel, or tool.
Use the weekly reviewPrimary evidence: qualified conversations and paid sessions. Secondary evidence: reset completions, booking clicks, objections, and the time needed to deliver useful help.
NEW · PPC & PAID ADVERTISING
Get my free audit + plan →More clarity. A better path to customers.
Get a free audit with three priority fixes and a focused 30-day marketing plan. Then choose coaching, a campaign launch, or ongoing ads-and-conversion support.
FREE LIVE WORKSHOP / DATE TO BE ANNOUNCEDBefore you spend more.
Explore the workshop ↗Before you spend more.
Build your Meta ads plan.
Work out what you can afford to acquire a customer, shape one offer, and connect your ads to inquiries and follow-up.
60 minutes online with Ashley Kays · Free worksheet available nowTwo Mondays to a Side Hustle
Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.
December 7 & December 14, 2026
Mondays, 7–9 p.m. Eastern · Free for both Mondays
Zoom or in person in West Palm Beach · 10-minute break each evening
Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Dec 3, 7–8 p.m.
Office hours: Tue, Dec 8, 7–8 p.m.; Thu, Dec 10, noon–1 p.m.; Sun, Dec 13, 4–5 p.m.
Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.
See dates & request a free place ↗One free request covers both Mondays. There are 20 total live places. Ashley reviews availability and confirms each place separately by email; a request does not reserve a seat. No card or paid session is required.
Hosted by The Wealth Experiment. Bring one idea, even if it is still rough.Walt Disney WorldNCRSEPHORAWYNDHAM<codeteachers>
Selected brands from Ashley’s product, UX, and marketing career.START WHERE YOU ARE
What’s on your mind?
You don’t need to know the name of the service.
You just need to know what feels stuck.
01 / FIND YOUR FOCUS“I’m doing a lot.
“I need the right people
“Can AI actually help
“I’m doing a lot.
Is any of it working?”
Find the gap between activity and results.
Get a fresh perspective 02 / MAKE IT CONNECT“I need the right people
to find me.”
Sharpen your message and your path to customers.
Build a clearer plan 03 / GET SOME TIME BACK“Can AI actually help
with all of this?”
Make it useful in the work you already do.
Put AI to workEXPERTISE, WITHOUT THE OVERWHELMA thinking partner.
A thinking partner.
A doing partner.
Whether you want direction, a second set of eyes,
or someone to roll up their sleeves.
START WITH ONE CLEAR DECISION
Marketing Clarity Session
One audience. One offer. Three priorities for the next 30 days.
$350One private working session
TURN DECISIONS INTO A ROUTINE
Marketing Coaching
A thinking partner and a steady review rhythm for work you own.
$750/monthMonthly coaching
GIVE YOUR NEXT MONTH A DIRECTION
30-Day Marketing Plan
A focused plan connecting your offer, message, channel, and next campaign.
From $1,250Scoped planning engagement
Clear scope. Agreed pricing. A next step you understand.
NEW / AI FOR MARKETINGPut AI to work.
Put AI to work.
From ideas to results.
Fourteen practical lessons: audience research, marketing planning, agent teams, Claude Cowork, GPT-6 Astra, Figma, Higgsfield, social media, SEO, AEO, GEO and better experiments.
Explore the free AI marketing training →FREE TRAINING / ONE USEFUL SESSION A DAYBuild the judgment
Build the judgment
behind a better campaign.
56 lessons. Eight weeks of customer research, measurement, keywords, campaign drafts, conversion, creative, email and search.
The Marketing Practice Lab
Practice on one project, keep an evidence record and return to your next unfinished lesson. Export your notes whenever you need them.
Start the free 56-lesson course →GOOD TOOLS. NO GATEKEEPING.A little less blank page.
A little less blank page.
A little more let’s go.
Practical, printable tools to get your thinking
out of your head and onto paper.
NEW / PUT AI INTO YOUR ACTUAL WORK
A workflow. A useful prompt. A human checkpoint.
Explore six marketing workflows and see exactly where AI can help. Add your brief and download a plan you can use.
Try the free AI workflow planner →02
LIFECYCLEFind the gaps in your customer journey
Follow the path from first impression to repeat customer—and find the missing steps.
Download free03
AI + MARKETINGA better brief for your AI partner
Give AI the context, evidence, and boundaries it needs to help you.
Download free04
AI + MARKETINGAI Marketing Working Playbook
40 original prompts to understand your audience, shape relevant experiences, plan distribution, and learn from real outcomes.
Download free05
ECOMMERCEThe Ecommerce Skills Workbook
Trace a purchase, map search intent, define metrics, check stock, and plan one careful test—with a 30-day schedule.
Download freeTHE FIELD NOTESWorth a read.
All advice & ideas Worth a read.
Even better put to work.
FIELD NOTE / 73One guide.
A useful campaign.
Turn one affiliate guide into a campaign you can keep accurate
Read the field noteFIELD NOTE / 72Measure the whole journey.
AI discovery: measure customers, not just the visitors who remain
Read the field noteFIELD NOTE / 71Brief it.
Check it.
Ship it.
Agent harnesses and inference: a campaign workflow you can review
Read the field noteTHE MARKETING FOUNDATIONS & GROWTH PLAYBOOKLearn the language.
Learn the language.
Understand the levers.
0-to-1 marketing, SEO, AEO, social, PPC, activation, retention, and the numbers behind growth.
Let’s make your
next move count.
Tell me what you’re working on. We’ll find a sensible place to start.
Book a free discovery call 15 minutes · A conversation about fit