Start with the outcome. Work backward.
Account for expansion, contraction, churn, and reactivation before deciding how many new customers and visits you need.
Your assumptions
Illustrative defaults. Choose one period, one currency, and matching cohorts.
Revenue you need to add
$20,000
New MRR required after existing-customer movements.
- Gross revenue retention
- 90.0%
- Net revenue retention
- 102.0%
- Net change in MRR
- $25,000
- Scenario MRR growth
- 25.0%
- Ending annualized run-rate
- $1,500,000
Work backward to traffic
- New customers
- 40
- Qualified opportunities
- 200
- Leads
- 800
- Relevant visits
- 20,000
Counts round up at each stage. Whole-account ending MRR: $125,000.
What does this tool help you do?
Use this free calculator to work backward from a recurring-revenue target. Include retention and revenue movements, then estimate the customers, opportunities, leads, and visits implied by your assumptions.
What will you leave with?
A revenue bridge and acquisition requirements for the assumptions you enter.
Is it free? Do you need to sign up?
It is free to use, with no account or email required. Inputs stay in this page’s memory and are cleared when you reload or leave. Copy or export any work you want to keep. Tool inputs are not sent to an AI provider.
What should you check before using the result?
It models a scenario, not a revenue forecast. Results depend on your conversion, retention, and account-value assumptions.
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