See what changed. Choose what’s next.
Bring your own numbers. Compare two periods, record what you learned, and give the next action an owner.
Review the week. Choose one next move.
Start blank or load an illustrative example. Your entries stay in this page’s memory; they are not submitted or saved. Download before leaving or reloading. Use aggregate or anonymized information.
Use the same scope, currency, and definitions in both periods.
Inclusive start date.
Inclusive end date.
Optional comparison; choose comparable dates.
Use the same duration where possible.
Record report names, currency, what qualifies an inquiry, and how you count a paid engagement.
Write facts with their source. A pattern alone does not explain its cause.
Include changes in source mix, seasonality, sales cycle, or incomplete tracking.
Continue, revise, stop, or investigate; explain why.
Make the next action someone’s responsibility.
Current period vs. prior period
Leave unknown values blank; enter zero only when you know it is zero. Counts are activity within each period, not a linked customer cohort. Cash collected can reflect earlier work and is not profit or attributed campaign revenue.
Add both period date ranges above before interpreting comparisons.
Before you use this plan
Still to fill: Business / campaign scope; Current period starts; Current period ends; Sources and counting definitions; One next action; Owner and review date.
Changes are arithmetic comparisons, not evidence of causation. Check sales-cycle timing, definitions, and source mix before making a decision.
Your weekly review
Your report updates as you type and includes an AI prompt for critiquing the plan. Review it before copying it into an approved AI tool. Incomplete fields remain clearly marked in the export.
MARKETINGCOACH — WEEKLY MARKETING REVIEW Draft based on your entries. Business / campaign scope [Not entered] Current period starts [Not entered] Current period ends [Not entered] Prior period starts [Not entered] Prior period ends [Not entered] Sources and counting definitions [Not entered] What did you observe? [Not entered] Possible explanations and missing context [Not entered] One next action [Not entered] Owner and review date [Not entered] RECORDED METRICS Website visits: current not entered / invalid; prior not entered / invalid; change Enter both values Qualified inquiries: current not entered / invalid; prior not entered / invalid; change Enter both values Attended sales calls: current not entered / invalid; prior not entered / invalid; change Enter both values Paid engagements: current not entered / invalid; prior not entered / invalid; change Enter both values Cash collected: current not entered / invalid; prior not entered / invalid; change Enter both values Marketing cash spend: current not entered / invalid; prior not entered / invalid; change Enter both values Marketing hours: current not entered / invalid; prior not entered / invalid; change Enter both values Counts represent activity in each period; they are not a linked customer cohort or attributed funnel. Cash collected is not profit. PREPARATION CHECK Missing: Business / campaign scope Missing: Current period starts Missing: Current period ends Missing: Sources and counting definitions Missing: One next action Missing: Owner and review date AI REVIEW PROMPT Using only this brief and verified evidence I provide, identify unclear definitions, missing inputs, and alternative explanations. Separate observations from hypotheses. Do not invent results, benchmarks, quotes, attribution, or a statistical winner. Suggest one bounded next investigation for human review. https://marketingcoach.cc/tools/weekly-marketing-review
A practical review rhythm.
First check dates, sources, and definitions. Then inspect what changed, what might explain it, and what remains unknown. Finish with one next action and an owner. Use equal-length periods when comparing totals; a longer period naturally has more opportunity to collect activity.
Keep the business stages distinct
A visit, qualified inquiry, attended call, paid engagement, and collected payment describe different events. Someone paying this week may have discovered you months ago. This dashboard compares recorded activity; it does not connect individuals across the journey or calculate attributed return on advertising spend.
Use AI for a second look
The report includes a prompt to flag gaps, suggest alternative explanations, and propose a bounded investigation. Verify any AI calculations against the original records before using them. Do not paste personal customer details into an unapproved tool.
Build a steady review habit.
Marketing Coaching provides regular feedback on work you or your team own, with written priorities and a decision log.
Explore coaching at $750/month →What does this tool help you do?
Use this free dashboard to compare two periods of marketing activity, record possible explanations, and assign one next action. Bring your own numbers from sources you trust.
What will you leave with?
A review report with period comparisons, observations, uncertainties, and a next action.
Is it free? Do you need to sign up?
It is free to use, with no account or email required. Inputs stay in this page’s memory and are cleared when you reload or leave. Copy or export any work you want to keep. Tool inputs are not sent to an AI provider.
What should you check before using the result?
It compares entered totals. It does not connect to analytics, track individual customers, or attribute revenue to a campaign.
Find the right tool for your next step →