Use AI for SEO, AEO and GEO without the hype
A question-led content brief and a crawlability checklist.
Bring these inputs
Search Console exports, real customer questions, existing pages and first-hand expertise.
Tools for this exercise
Search Console and your analytics for evidence; an assistant for grouping and drafts, with human subject expertise.
Work through it, step by step
Group questions by intent and map each group to an existing or proposed page. Check whether a useful page already answers the need before creating another.
Draft a clear answer supported by original examples, accurate facts and sources. Use descriptive headings and internal links that help readers complete their task.
Check indexability, canonical URLs, sitemap coverage, image alt text and mobile usability. Structured data must match visible content.
Track relevant search queries, qualified visits and conversions. Observe AI referrals and citations as incomplete signals; no tactic guarantees inclusion in an answer engine.
A prompt you can reuse
Replace the brackets with your real context. Remove personal or confidential data unless you have permission and an appropriate workspace.
Using [query export], [customer questions] and [page inventory], propose an intent-to-page map. Flag overlap and missing evidence. Draft one brief with a direct answer, original example, source requirements and internal links. Separate SEO fundamentals from speculative AEO/GEO tactics. Do not promise rankings.
Example in practice
A service business publishes a detailed pricing-and-scope explanation based on its actual process, rather than dozens of near-duplicate keyword pages.
Human review checkpoint
SEO means search engine optimization; AEO means answer engine optimization; GEO means generative engine optimization. These overlap. Google does not require special AI schema or llms.txt to appear in its AI features.
Your finished deliverable
A question-led content brief and a crawlability checklist. Save the source material, your draft, the corrections you made and the next decision. Ask a colleague to explain what the work recommends; if they cannot, simplify it before moving on.
- Evidence and assumptions are clearly separated.
- The output matches the brief and has an accountable owner.
- Facts, links, accessibility and relevant permissions have been checked.
- The next step has a metric or observable acceptance criterion.