Build a focused 30-day marketing plan
A one-page plan with a clear audience, offer, channel, owner and metric.
Bring these inputs
Business objective, audience evidence, current funnel, capacity, budget and baseline performance.
Tools for this exercise
Claude / ChatGPT, a spreadsheet and the existing MarketingCoach growth planner.
Work through it, step by step
Translate the business goal into a measurable customer action. Define what counts as a qualified enquiry, purchase or activation.
Find the main constraint using current evidence. Choose one priority audience and offer before selecting channels.
Ask AI for three approaches with assumptions and tradeoffs. Select one you can execute with your available capacity.
Create a four-week plan: research and setup, production, launch, then review. Assign an owner, budget limit and stop condition to each activity.
A prompt you can reuse
Replace the brackets with your real context. Remove personal or confidential data unless you have permission and an appropriate workspace.
Build a 30-day plan for [business] to achieve [goal]. Evidence: [baseline]. Audience: [segment]. Budget: [limit]. Capacity: [hours]. Compare three approaches, recommend one and give weekly tasks, owner, deliverable, metric, assumptions and a stop rule. Do not invent forecasts.
Example in practice
A local service business prioritizes improving enquiry-to-booking follow-up before buying more traffic.
Human review checkpoint
The plan fits the actual budget and delivery capacity. Metrics connect to the business goal, not only impressions.
Your finished deliverable
A one-page plan with a clear audience, offer, channel, owner and metric. Save the source material, your draft, the corrections you made and the next decision. Ask a colleague to explain what the work recommends; if they cannot, simplify it before moving on.
- Evidence and assumptions are clearly separated.
- The output matches the brief and has an accountable owner.
- Facts, links, accessibility and relevant permissions have been checked.
- The next step has a metric or observable acceptance criterion.