marketingcoach✳Free starter plan
Menu
Marketing servicesPodcast strategy & production
TURN YOUR EXPERTISE INTO A REASON TO LISTEN

You have something to say.
Make it a show worth following.

Build a podcast with a clear audience, a useful premise, and a production rhythm you can sustain. We help shape the show, plan episodes, coordinate recording, and turn the result into content that travels.

Free 15-minute fit call · Clear scope before you commit

One clear customer goalDefined deliverablesPractical implementationA plan to measure progress
WHERE THE OPPORTUNITY STARTS

Make the work
solve the right problem.

A microphone is a starting point. A strong show needs a reason to exist, a repeatable format, and episodes that give listeners something worth returning for.

This is a good place to start if…

  • You want to turn expertise or conversations into a new show.
  • An existing podcast needs clearer positioning or a sustainable process.
  • You want episodes to support a wider content and relationship strategy.
CONCRETE WORK. CLEAR DELIVERABLES.

What we can
put in your hands.

We choose the pieces that fit your goal, then confirm exactly what is included in your proposal.

01

Show positioning and format

Audience, premise, themes, episode style, and a clear reason to listen.

02

An episode plan

A scoped season or content plan with topics, guest criteria, and interview or episode outlines.

03

Recording workflow

A practical plan for remote or coordinated recording, preparation, audio quality, and approvals.

04

Editing and production

Agreed audio or video editing, show elements, quality checks, and final files.

05

Publishing materials

Episode titles, descriptions, show notes, artwork requirements, and distribution support.

06

Repurposing and review

Scoped clips, quotes, or article ideas and a review rhythm for improving the show.

SEE HOW THE WORK COMES TOGETHER

From the first question
to something you can use.

A clear process, with a useful output at each step.

Podcast Strategy & Production process: 1. Define the show; 2. Plan useful episodes; 3. Record and edit; 4. Distribute and reuse.
The sequence is tailored to your starting point and agreed scope.
  1. 01

    Define the show

    Choose the listener, the premise, and the format you can sustain.

    SHOW BRIEF
  2. 02

    Plan useful episodes

    Develop topics, outlines, and guest requirements around that promise.

    EPISODE PLAN
  3. 03

    Record and edit

    Coordinate the recording workflow and produce the agreed finished episodes.

    AUDIO TIMELINE
  4. 04

    Distribute and reuse

    Publish with useful supporting materials and adapt highlights for other channels.

    RELEASE TOOLKIT
KEEP THE CUSTOMER ACTION IN VIEW

Know what
progress looks like.

We establish the starting point, agree on the useful measures, and explain what the evidence can tell us.

Listener engagement

Listening or viewing behavior and audience feedback available from the chosen platforms.

Useful relationships

Relevant conversations, guest relationships, and inquiries connected to the show.

A sustainable process

Production effort, publishing consistency, and the useful content each episode creates.

Targets are agreed from your baseline. Results depend on the offer, audience, resources, and execution; no specific commercial result is guaranteed.

THE RIGHT SIZE OF ENGAGEMENT

Start with the work
that makes sense.

A podcast launch, a defined episode series, or ongoing production support. Episode count, audio or video, recording location, studio or crew needs, distribution tools, music rights, and cutdowns are scoped explicitly.

Discuss your scope
A FEW USEFUL ANSWERS

Before you
get in touch.

Do we need to record in a studio?

No. Remote recording may fit the show. If a studio or location production is needed, availability, equipment, crew, and costs are confirmed in the scope.

Can you help with guests?

We can define guest criteria and scope research, outreach coordination, and preparation. Guest participation and acceptance are not guaranteed.

Can each episode become other content?

Yes. Clips, quotes, summaries, and article ideas can be included, with clear quantities and formats agreed in advance.

What happens on the first call?

Bring your website, the offer you are working on, and the main thing you want to change. We will discuss the goal, fit, and a sensible next step. A project begins after its scope and price are agreed.

LET’S FIND YOUR NEXT USEFUL MOVE

Let’s make the next step a useful one.

Bring your website, your offer, and the one thing you want to change. We’ll talk through the right starting point.

Book a free 15-minute call A conversation about fit.
Scope and price agreed before work begins.