Campaign and keyword plan
Audience intent, search themes, geography, exclusions, and a practical starting budget.
MAKE THE CLICK THE START OF SOMETHING USEFULReach people ready to act.
Reach people ready to act.
Make the click count.
Build search campaigns around a real offer, the right intent, and a landing page that can carry the conversation. We help you manage the whole path from search to qualified inquiry.
Free 15-minute fit call · Clear scope before you commit
One clear customer goalDefined deliverablesPractical implementationA plan to measure progress
WHERE THE OPPORTUNITY STARTSMake the work
Make the work
solve the right problem.
More clicks are only useful when they come from people you can help. A strong campaign connects the search, the promise, the page, and what happens after someone raises a hand.
This is a good place to start if…
- You are ready to test an established offer with paid search.
- Ads bring clicks, but too few useful conversations.
- You want clearer spending decisions and better inquiry tracking.
CONCRETE WORK. CLEAR DELIVERABLES.What we can
What we can
put in your hands.
We choose the pieces that fit your goal, then confirm exactly what is included in your proposal.
Ads with a clear offer
Campaign structure, ad copy, and assets matched to the decision your customer is making.
Landing-page alignment
A review or scoped improvement of the page, proof, call to action, and inquiry journey.
Conversion measurement
A documented tracking plan for agreed actions, with test results and known attribution limits.
Launch and optimization
Campaign setup, quality checks, search-term review, negative keywords, and budget decisions.
A decision-ready review
Reporting that connects spend and lead quality, with a clear recommendation for what to change next.
SEE HOW THE WORK COMES TOGETHERFrom the first question
From the first question
to something you can use.
A clear process, with a useful output at each step.
- 01
Find buying intent
Choose the searches, customer needs, and offer that deserve a focused test.
KEYWORD SHORTLIST - 02
Build the campaign
Create the structure, ads, exclusions, and budget controls around that opportunity.
AD + AUDIENCE - 03
Connect the next step
Check the landing page, inquiry handling, and conversion tracking before launch.
LANDING PAGE - 04
Learn from inquiries
Review search terms, costs, and actual lead quality to guide the next decision.
CAMPAIGN REVIEW
KEEP THE CUSTOMER ACTION IN VIEWKnow what
Know what
progress looks like.
We establish the starting point, agree on the useful measures, and explain what the evidence can tell us.
Qualified inquiries
How many inquiries fit the offer and your definition of a good opportunity.
Cost per useful action
Cost per qualified lead or acquisition when the downstream data is available.
The full handoff
Landing-page conversion, booking progress, and follow-up gaps that affect performance.
Targets are agreed from your baseline. Results depend on the offer, audience, resources, and execution; no specific commercial result is guaranteed.
THE RIGHT SIZE OF ENGAGEMENTStart with the work
Start with the work
that makes sense.
Start with the existing PPC launch or management offer, or scope a specific campaign improvement. Advertising spend is separate from service fees and remains under your control.
Existing PPC options
Discuss your scope Launch sprint from $1,500 · Management from $1,250/month.
Advertising spend is separate.
A FEW USEFUL ANSWERSBefore you
Before you
get in touch.
How much should we spend on ads?
We work backward from your offer, customer value, market, and the evidence needed for a useful test. A small budget may call for a narrower audience or a different starting point.
Do we keep ownership of our ad account?
Yes. Work is set up in the agreed business accounts, with appropriate access and a documented handoff. Platform billing and media spend are separate from our fees.
Where can I see the current PPC packages?
The Paid Ads & PPC page explains the existing launch and management options. We confirm fit, scope, and the final proposal before a campaign begins.
What happens on the first call?
Bring your website, the offer you are working on, and the main thing you want to change. We will discuss the goal, fit, and a sensible next step. A project begins after its scope and price are agreed.
LET’S FIND YOUR NEXT USEFUL MOVE
Let’s make the next step a useful one.
Bring your website, your offer, and the one thing you want to change. We’ll talk through the right starting point.
Book a free 15-minute call A conversation about fit.
Scope and price agreed before work begins.
Scope and price agreed before work begins.