MARKETINGCOACH / FREE WORKSHEET

Your Meta ads
test plan.

A clearer starting point for one offer, one customer, and one useful test.

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01 Know what you can afford.

Use one consistent period for your revenue and costs. These are planning estimates; the target is not proof that ads will work.

Revenue collected per new customer ($)Use the first sale or a clearly stated payback period. Avoid speculative lifetime revenue.Variable delivery cost per customer ($)Include fulfillment, delivery labor, payment fees, and expected refunds for the same period.Amount to keep for overhead and profit ($)Choose what must remain after acquisition costs.Other acquisition costs per customer ($)Include an estimated allocation of management, creative, and sales costs. Mark assumptions in your evidence notes.Qualified inquiry → customer rate (%)Use the same definition of an inquiry and the same time period. Label an untested rate as an assumption.

02 Give your next test a job.

Your buyer and offerWho is this for, what do they get, and why would they act now?

To complete

Evidence and unknownsWhat shows demand? Which figures are estimates, and where will you check them?

To complete

Three creative anglesTry a problem demonstration, your process, and a clear explanation of the deliverable.

To complete

The next customer stepsAd → page or lead form → qualified inquiry → response → booking → customer. Who owns the response?

To complete

What you will measureDefine a qualified inquiry, a customer, the data source, and the same reporting window for both.

To complete

Your bounded testWhat will you change? What is the spending limit, loss limit, review date, and evidence needed to continue, change, or stop?

To complete

Keep your next move.

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Your Meta adstest plan.

Keep your next move.

Your Meta ads
test plan.